Post by account_disabled on Dec 23, 2023 9:51:57 GMT
Unlike many others, social selling: I didn't learn it by reading books or articles, I don't just talk about it in publications, I don't limit myself to giving conferences or training, I am also a practitioner. That is to say, I do social selling to develop the activity of my agency… and I have results. In my organization (I have an agency which currently has around thirty people), my role consists of: to generate meetings with clients (GM, Marketing Directors, Sales Directors, HR Directors, Investors, executives or managers looking for new challenges), to transform these RVs into orders, to manage customer relations. If it's a consulting project, training project, workshop project, conference project, I manage it directly.
If it is a “technical” project: site development, marketing operation, digital campaign, content, SEO… it is my Email Data partner who manages the project with the teams concerned. Social Selling… it’s not sales The excellent Michaël Aguilar says that you don't sell with social selling. It's true. Social selling is not about selling. Social selling is used to develop your notoriety, to have new contacts, to trigger meetings which could be opportunities to trigger business. It's true. Very true. But as always, there is 1 exception that proves the rule. I even have almost 2… since I started in 2009. One item, one sale On September 1, 2015, I published this article on LinkedIn: Salespeople, why no one is interested in you .
The article has a fairly average performance: a thousand readers, 46 likes and… 2 comments. If we stop at the numbers (which is not my case: I prefer to have fewer readers, but good readers), it's not very brilliant. 2 days later, I received a phone call: Hello Louis Dupin (that's not his real name), I am Sales Director France of UnGroupeDuCAC40. I'm calling you following your last article. I am organizing a meeting in 3 weeks with all my sales managers, would you be available to speak for 1 hour on this subject? Yes, I am available. OK for me, we are expecting you at this address at 10:30 a.m. 1 hour later, I received an email from his assistant asking me for the elements to fill out my supplier form. The price was not discussed at any time. One item, almost a sale I had already experienced a similar event in 2013.
If it is a “technical” project: site development, marketing operation, digital campaign, content, SEO… it is my Email Data partner who manages the project with the teams concerned. Social Selling… it’s not sales The excellent Michaël Aguilar says that you don't sell with social selling. It's true. Social selling is not about selling. Social selling is used to develop your notoriety, to have new contacts, to trigger meetings which could be opportunities to trigger business. It's true. Very true. But as always, there is 1 exception that proves the rule. I even have almost 2… since I started in 2009. One item, one sale On September 1, 2015, I published this article on LinkedIn: Salespeople, why no one is interested in you .
The article has a fairly average performance: a thousand readers, 46 likes and… 2 comments. If we stop at the numbers (which is not my case: I prefer to have fewer readers, but good readers), it's not very brilliant. 2 days later, I received a phone call: Hello Louis Dupin (that's not his real name), I am Sales Director France of UnGroupeDuCAC40. I'm calling you following your last article. I am organizing a meeting in 3 weeks with all my sales managers, would you be available to speak for 1 hour on this subject? Yes, I am available. OK for me, we are expecting you at this address at 10:30 a.m. 1 hour later, I received an email from his assistant asking me for the elements to fill out my supplier form. The price was not discussed at any time. One item, almost a sale I had already experienced a similar event in 2013.