Post by account_disabled on Mar 10, 2024 4:36:03 GMT
What is data? A precious asset that companies use to profile users and direct sales based on their tastes, behaviors and needs. One of the most common ways marketers use to gather information about potential customers is by using cookies . However, this method is becoming less and less advantageous for customers and companies, both due to stringent privacy regulations, such as the GDPR which came into force in Europe in 2018, and the CCPA - California Consumer Privacy Act - and for the growing distrust of users in releasing their data. According to a Pew Research study, 6 out of 10 Americans believe they are subject to periodic controls by companies and the government and 79% of them express concern about the way companies use customer data. As a result, 41% of US adults say they regularly clear their cookies, and another 30% say they have installed an ad blocker.
Google Chrome has announced its intention to completely stop supporting Germany Phone Number third-party cookies by 2022, an announcement that pushes more and more companies to renew their data collection practices by investing in the already ongoing zero-party data revolution. The key points of the article: New global regulations are pushing companies to give up data obtained through cookies and the monitoring of users' online behavior. Both first-party and third-party data will be banned by 2022. How to get customer information in the future? How can we continue to offer a personalized experience? The answer that is increasingly gaining ground is “zero-party data”. With zero-party data, the company gets information directly from the customer.
Questions are answered to obtain a personalized experience when browsing the site, advertising or purchasing. A solution that looks to the future with new transparency and alignment in the relationship between the customer and the company. In this article we will talk about the different types of data collected and used by companies and how zero-party data is able to help companies provide increasingly personalized services and strengthen the relationship of trust with current and potential customers . The future, which seemed so threatening for user profiling, finds a very important opportunity with zero-party data.
Google Chrome has announced its intention to completely stop supporting Germany Phone Number third-party cookies by 2022, an announcement that pushes more and more companies to renew their data collection practices by investing in the already ongoing zero-party data revolution. The key points of the article: New global regulations are pushing companies to give up data obtained through cookies and the monitoring of users' online behavior. Both first-party and third-party data will be banned by 2022. How to get customer information in the future? How can we continue to offer a personalized experience? The answer that is increasingly gaining ground is “zero-party data”. With zero-party data, the company gets information directly from the customer.
Questions are answered to obtain a personalized experience when browsing the site, advertising or purchasing. A solution that looks to the future with new transparency and alignment in the relationship between the customer and the company. In this article we will talk about the different types of data collected and used by companies and how zero-party data is able to help companies provide increasingly personalized services and strengthen the relationship of trust with current and potential customers . The future, which seemed so threatening for user profiling, finds a very important opportunity with zero-party data.