Post by account_disabled on Mar 5, 2024 8:17:17 GMT
OCTOBER 7, 2009BYJEREMIAH_OWYANG This post was collaboratively written on a wiki by Charlene Li, (who’s cross-posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Google has quietly been launching a social network right under our own chins. Orkut, a social networking platform they developed a few years ago, or growing own version of a Twitter. bits of social networking features, little by little.that email is already the largest social network, however Google’s plans go beyond Gmail. First, let’s define what to look for, in order to identify what Google is concocting.
T hree baseline components: 1) A profile that contains Indonesia Telegram Number Data a person’s information; 2) The ability for people to connect to each other via those profiles, often called a social graph; and 3) the ability to do something useful or valuable they couldn’t have done otherwise. Features such as discoverability or public access are often cited as social network features, but we believe that the common denominators across most social networks are the three characteristics we listed. Now that we agree on the definition, we can see that Google is launching each of these features with little fanfare. Let’s break down what’s happening.
Corporations continue to get blindsided by social media –which of course, is just a representation of underlying cugfstomer or product issues that should be fixed. Companies respond in three ways: 1) Ignore it and do nothing at their own peril, 2) Are responsive but not necessarily in control 3) Assert themselves and be proactive –even during a crises. The following three examples highlight companies being proactive in the third effort –and analyzes their end result. AT&T Evangelist Softens Support Woes –For The Short Term Large telecommunications giant AT&T has had a reputation for ineffective coverage and support –an ailment common the bigger companies get.
T hree baseline components: 1) A profile that contains Indonesia Telegram Number Data a person’s information; 2) The ability for people to connect to each other via those profiles, often called a social graph; and 3) the ability to do something useful or valuable they couldn’t have done otherwise. Features such as discoverability or public access are often cited as social network features, but we believe that the common denominators across most social networks are the three characteristics we listed. Now that we agree on the definition, we can see that Google is launching each of these features with little fanfare. Let’s break down what’s happening.
Corporations continue to get blindsided by social media –which of course, is just a representation of underlying cugfstomer or product issues that should be fixed. Companies respond in three ways: 1) Ignore it and do nothing at their own peril, 2) Are responsive but not necessarily in control 3) Assert themselves and be proactive –even during a crises. The following three examples highlight companies being proactive in the third effort –and analyzes their end result. AT&T Evangelist Softens Support Woes –For The Short Term Large telecommunications giant AT&T has had a reputation for ineffective coverage and support –an ailment common the bigger companies get.