Post by account_disabled on Jan 1, 2018 9:05:34 GMT
Hello,
From the customers' perspective, products are viewed as a bundle of benefits, not attributes (Day 1990; Peter and Olson 1990). In other words, "customers are less interested in the technical features of a product or service than in what benefits they get from buying, using or consuming the product." (Hooley and Saunders 1993, p. 17) In a competitive market, in addition to their basic benefits, products usually have many other attributes, such as features, styles, symbolism, durability, quality, and related services. By designing products with combinations of these attributes, marketers try to attract consumers with particular consumption values.Is this right information about Purchasing Marketing Examples? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.
From the customers' perspective, products are viewed as a bundle of benefits, not attributes (Day 1990; Peter and Olson 1990). In other words, "customers are less interested in the technical features of a product or service than in what benefits they get from buying, using or consuming the product." (Hooley and Saunders 1993, p. 17) In a competitive market, in addition to their basic benefits, products usually have many other attributes, such as features, styles, symbolism, durability, quality, and related services. By designing products with combinations of these attributes, marketers try to attract consumers with particular consumption values.Is this right information about Purchasing Marketing Examples? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.